Football sensation Vinicius Jr, a winger for Brazil and Real Madrid has joined Brazilian esports organisation LOUD as the co-owner.
LOUD has established itself as one of the biggest esports brands in the Latin American circuit that boasts teams across several games most notably Valorant and Free Fire. The team has consistently delivered impressive results in recent times in their region and with the investment coming in from Vini, the organization looks to reach the apex of esports.
Vini has been an avid gamer who has time and time again shown his proclivity toward playing video games in his time away from football. He is looked upon as an icon by youth of Brazil and the world holistically which will help LOUD grow their brand outside the realms of LATAM and esports.
According to the announcement, Vini joins as a co-owner and will appear in the organization’s content across YouTube and other social media.
“As a long-time gamer, I’ve seen the positive impact video games have on the lives and identity of Brazilian youth,” said Vini Jr. “Partnering with LOUD was a perfect fit. Together, we’ll produce great content, encourage young gamers to prioritize their studies, and support the next generation of athletes, either on the pitch or on the screen.”
LOUD co-founder Bruno Bittencourt added: “Vini Jr represents how gaming culture is evolving beyond the screen and into fashion, sports, and even social causes. Together, we’ll exercise that new identity by developing original content, supporting youth education, and finding new ways to improve communities throughout Brazil and Latin America. We’re very excited to welcome Vini Jr to LOUD’s ownership group as we work to inspire the next generation gamer.”
Vini has been very vocal about the challenges he faced growing up as a footballer, inside and outside the pitch. Being in a position of power, Vini looks to expand his influence to make the world a better place for everyone. No better place than an esports organization that will attract the up-and-coming youth towards his efforts.